BREAKING BARRIERS:
EMBEDDING A CULTURE OF MARKETING-DRIVEN COMMERCIAL GROWTH IN B2B
Catch up on an afternoon of exclusive insights headlined by Jon Evans, host of the Uncensored CMO podcast, and learn practical strategies to demonstrate marketing's impact on revenue growth.
JON CLARKE
VP, Global Service Innovation, Transmission
NICK TURNER
CRO, Dreamdata
Today, the marketing function no longer has accountability for most of the 4Ps – compounding the challenge of demonstrating its contribution to long-term value creation. Watch this session for a scene-setting discussion about why senior B2B marketing leaders should get more involved in their organisation’s broader GTM strategy, and how to get started.
JON EVANS
Uncensored CMO podcast host
EMMA ACTON
VP Marketing, Zendesk
JO GILHOOLEY
CRO, Adarma
GRAHAM WYLIE
CMO, Activpayroll
Catch Uncensored CMO podcast host, Jon Evans as he interviews our four senior B2B marketing leaders, diving into their experiences of how they demonstrate marketing’s commercial impact to the board, what they do to approach this age-old challenge, and what they measure to show tangible marketing impact and why.
STEFFEN HEDEBRANDT
Co-founder & CMO, Dreamdata
CALVIN FIELD
Demand Generation Lead, Hyperexponential
As 2025 approaches and competition intensifies, understanding the right benchmarks is essential for B2B go-to-market success. Catch up on this session to get the data-driven insights to optimise your planning and make informed decisions. Steffen and Calvin dive into practical strategies and actions B2B marketers can take to leverage these insights, enabling them to drive growth and achieve measurable results. Expect actionable metrics and real-world guidance to fuel growth and drive results in 2025.
VANESSA CHEAL
Head of Brand Strategy, Transmission
EMILY GUSTIN
Business Development Manager, LinkedIn
Did you know that it’s easier to get invited to run the London Marathon than it is to be invited to serve on a B2B board? In this session, watch how we use the results of our 2024 ‘Building the board-ready CMO’ research report to show why B2B marketers at all stages of their marketing journey need to develop T-shaped skills, sharpen their financial acumen, and foster cross-functional alignment to become a crucial part of the business.
INTERVIEW: TURNING THE TABLES
CHRIS BAGNALL
CEO & Founder, Transmission
JON EVANS
Uncensored CMO podcast host
More B2B businesses need to 'go long' to drive growth. Get this right and the short follows. Watch this session to see Chris and Jon take part in a reverse Q&A breaking down Jon’s real-world experiences in the world of B2B marketing, the realities of being a modern CMO, how to navigate a changing landscape, and his views on what matters most.
LOOKING TO DIVE DEEPER INTO EVERY SESSION?
We've got you covered. View every slide featured as part of a handy takeaway PDF!
B2B INSIGHTS TO FUEL YOUR GTM STRATEGY
BUILDING THE BOARD-READY CMO IN B2B RESEARCH REPORT
Today, less than 3% of public or private board members have a marketing background. But it's not for a lack of trying. Of 311 B2B CMOs surveyed, 62% aspire to serve on a corporate board in the next three to five years – with just 8% confident in doing so based on their current skills and capabilities.
So, what does it take for a senior marketing leader to earn an elusive seat on the board?
Discover how to take action, review your career development goals, and build yourself into a CMO ready for board membership by learning from CMOs who've successfully reached the C-suite in our Building the Board-Ready CMO in B2B report.
10 MUST-KNOW B2B BENCHMARKS FOR DRIVING EFFICIENT GROWTH
In today's B2B landscape, B2B organisations have one goal: Driving sustainable and efficient long-term growth. However, without the right insights, it can be a challenge to start creating a high-performing GTM strategy.
Using data analysed from 414 active B2B companies, Dreamdata has uncovered the key characteristics of B2B go-to-market to answer B2B marketers' burning questions.
Download the benchmark report to learn how long the average B2B customer journey is, the average number of stakeholders involved, the impact of your first touchpoint, the relationship between data and revenue reporting, and more!
ABOUT TRANSMISSION
Transmission is the world’s largest independent global B2B marketing agency. Our award-winning, full-service offering combines data-driven intelligence, innovation, and creativity across brand, demand, and sales, enabling us to craft powerful, behaviour-changing marketing that drives business performance.
As a LinkedIn Marketing Partner, we deliver innovative digital experiences that maximise LinkedIn’s latest formats and marketing solutions to drive spend-efficient value to our clients, their audiences, and their business goals.
With offices in eight countries worldwide, Transmission has the global agility and experience to help B2B brands drive the now and define the next.
ABOUT DREAMDATA
Dreamdata connects B2B marketing to revenue, empowering B2Bs to optimise and automate their marketing efforts with confidence.
By automatically collecting, modelling, and activating every touch, by every user, of every account, Dreamdata enables B2B marketing teams to: Get the 360° view of every customer journey; Discover the ROI and attribution of your GTM activities; Reveal buying signals across intent sources; and Create custom audiences and send data back to ad platforms.
As a recognised LinkedIn Marketing Partner and winner of the 2024 LinkedIn Marketing Partner Customer Value Award, Dreamdata offers B2Bs unique data insights to drive efficient growth on their LinkedIn efforts.
© 2024 Transmission. All rights reserved. Transmission is a trading name of Pulse Comms Ltd, registered in England and Wales no. 8724506. VAT number: GB175238887